Sports Case Study
The Challenge
The Philadelphia 76ers, one of the NBA's most iconic teams, explored the possibility of relocating their home arena to Market East in the heart of the city. This potential move required significant community buy-in, support from local leaders, and engagement with diverse stakeholder groups. Cornerstone was tasked with leading a comprehensive community engagement campaign that would connect with these audiences and garner feedback on this important decision.
Our Approach
Cornerstone took the lead in developing and executing a multifaceted campaign aimed at generating community awareness and fostering meaningful dialogue. Our key contributions included:
Campaign Strategy and Execution: Cornerstone created a strategic approach to engage the diverse communities of Philadelphia. Our plan focused on ensuring that all voices were heard, from local leaders to grassroots organizations and affinity groups.
Video Production: We produced a series of engaging video assets that highlighted the 76ers’ vision for the new arena, showcasing the potential benefits of the relocation and addressing community concerns. These videos were shared across digital platforms, reaching a wide audience.
Stakeholder Meetings: Cornerstone organized and facilitated meetings with community leaders, government officials, and key stakeholders. These conversations were crucial for addressing concerns, gathering feedback, and ensuring that the community had a say in the project’s future.
Affinity Group Messaging: Understanding the importance of diverse voices, we crafted targeted messaging for various affinity groups within the city. These groups played a pivotal role in shaping public opinion, and our tailored communications helped build trust and foster support.
The Impact
The 76 Place at Market East project showcased Cornerstone’s ability to truly engage communities and diverse audiences. By facilitating meaningful discussions and creating compelling content, we helped bridge the gap between the 76ers organization and the community. Our efforts ensured that the voices of Philadelphia residents were heard throughout the decision-making process, laying the groundwork for positive relationships moving forward.
What Cornerstone Can Do for Your Sports or Corporate Project
Cornerstone’s expertise in community engagement, stakeholder outreach, and strategic campaign execution makes us an ideal partner for sports organizations and corporations alike. Whether you're launching a major development project or need to connect with local communities, we bring the strategy, creativity, and leadership necessary to achieve your goals.
Ready to get started?
Connect with Cornerstone today!