Political Case Study
The Challenge
In the run-up to the Pennsylvania gubernatorial election, Josh Shapiro’s campaign recognized the critical need to engage African-American voters across the state. The goal was to amplify Shapiro’s message, ensuring his plans for the administration and the Commonwealth resonated with a diverse electorate. Cornerstone was tasked with creating a targeted outreach strategy that would not only inform but inspire action.
Our Approach
Cornerstone developed a multifaceted campaign designed to engage African-American voters through culturally relevant platforms and conversations. Key components of the project included:
Social Influencer Campaign: We partnered with key influencers in urban communities to spread Shapiro’s message in an authentic and relatable way. These influencers had the power to engage their followers in meaningful discussions, driving awareness and support for the campaign.
"Shapiro Speaks" Podcast Series: To provide direct communication from the candidate, we produced a podcast series titled Shapiro Speaks. In this series, Governor Shapiro outlined his plans for the administration and the future of the Commonwealth. The podcast gave listeners a personal connection to the candidate, fostering trust and transparency.
Media Interviews with Urban Markets: We organized strategic media interviews across key urban markets in Pennsylvania, ensuring Shapiro’s platform reached communities where voter turnout could make a significant impact. These interviews gave Shapiro an opportunity to address local issues directly and authentically.
The Impact
Through our targeted African-American voter outreach, the Shapiro campaign was able to reach an essential demographic, strengthening voter engagement and support. The combination of influencer marketing, direct communication via podcasts, and strategic media placements ensured that Shapiro’s message was not only heard but resonated across Pennsylvania’s urban communities.
What Cornerstone Can Do for Your Campaign
Our work on the Shapiro for Governor campaign demonstrates Cornerstone’s expertise in political communication and voter outreach. We specialize in crafting culturally relevant campaigns that speak directly to underrepresented communities. Whether through digital media, influencer engagement, or strategic communications, we can help political candidates connect with their audience and drive results.
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Connect with Cornerstone today!